Eating ice cream to save the honey bees
Imagine walking into the produce section of the grocery store and seeing bare shelves. Juicy berries and tasty melons would not be able to cultivate without the help of bees.
Bees have been depicted as killers, stingers and pests, but nearly one third of our food is pollinated by honey bees. They work hard to pollinate hundreds of crops, including fruits, vegetables, nuts and seeds. This also includes many of the ingredients that Häagen-Dazs uses to make their deicious ice creams, frozen yogurts and sorbets.
However, over the past five years, one-third of the honey bee colonies nationwide have been lost due to many factors involving pesticides. Colony Collapse Disorder (CCD) is a phenomenon when honey bees mysteriously desert their hives and die. Researchers say that the contributing factors to this is chemical exposure from the pesticides that large American farm corporations use to cultivate their crops.
Honey bees are disappearing at an alarming rate and most don’t recognize the role that honey bees play in regards to our food and the production. The multi-national company, Häagen-Dazs, has partnered with leading research facilities to donate more than $700,00 since 2008 towards the research. The Honey Bee Research Facility at the University of California is the largest and most comprehensive apiculture facility in North America. UC has been the leader in the development of educational materials, and now they are spearheading the Save the Bees campaign along with Häagen-Dazs.
Picturing a country without the delicious fruits and vegetables that bees help pollinate is daunting. So, how can the average citizen help? By eating ice cream. With every carton of Häagen-Dazs that is purchased, it will help fund research to save the bees. It is a semi-guilt-free and delicious way to donate that will support the future of the Honey Bee population in North America.